The automaker says it was among the first manufacturers to publicly support and align its actions toward the goals of the agreement. Read the whole story
American Eagle Outfitters reportedly will open about 200 more Aerie locations, which specialize in underwear, swim and activewear, by 2023. Read the whole story
Despite the investment of billions of dollars and the growing sophistication of digital tools, attaining in-the-moment customer experiences remains largely out of reach, with results difficult to measure and performance less accountable. Understand why martech and adtech fragmentation makes true accountability impossible and the keys to accountable marketing. Click for more
New spots from the Preacher agency feature a Vital Farms employee addressing ethical food production practices and animal welfare claims. Read the whole story
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. Read the whole story
Join the LiveRamp webinar on 2/9 at 1pm EST as they discuss why players who embrace true fluidity are better positioned to increase their yield across all inventory and maximize ROI, the latest TV measurement opportunities available for content providers, and more. Register today!
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
