Authentic is also in negotiations with Barneys' landlord to keep open its stores in Beverly Hills and its Madison Avenue flagship. Read the whole story
MediaPost will be back at the show on Nov. 19 with its second Marketing Automotive conference, which will include Lincoln Motor Co.'s Michael Sprague. Read the whole story
Campaign creative has people biting into a slice of cauliflower-crusted pizza while a stalk of the vegetable explodes above their heads. Read the whole story
Now more than ever, consumers expect personalized experiences from the brands they interact with. However, creating custom content for several target audiences can be difficult using traditional methods. Learn how brands are personalizing content at scale. Click for more
Zenith, serving as Lysol's media AOR, created the strategy to drive awareness for Lysol's "Healthy Habit" initiative aimed at reducing illness. Read the whole story
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