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| Among flavor additions, Dr Pepper Blackberry launched today, with more coming from 7UP and Bai brands later this month. Read the whole story |
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| Amid fire-breathing dragons, bears and a spoonful of porridge, actor Glen Powell reimagines "Goldilocks and the Three Bears." Read the whole story |
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| With ad strategies set for Lay's, Tostito and Dorito's, the CPG giant is rolling out the welcome mat with New Orleans-themed experiences. Read the whole story |
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| If you've been to any industry event in the last year, you've probably heard the word outcomes in relation to ad investment and measurement. And it makes sense: in the current advertising landscape, the pressure to deliver on every dollar has never been higher. With so many channels and tactics available, it can be hard for advertisers to determine the most effective strategy to reach their revenue goals and maximize their budgets. Click for more |
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| Post Malone and Shane Gillis add beer-spiced fun to a backyard party in the NFL beer sponsor's Big Game ad. Read the whole story |
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| The NaviLens smart code syncs with a phone app that allows easier in-store access to shoppers with blindness, low vision or language barriers. Read the whole story |
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| Darra Gordon will replace Interim CEO Alexis Kantor next month to lead the national nonprofit focused on equality for LGBTQ+ families. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Walter most recently served as vice president of brand marketing at Freddy's, a post she's held since 2021. Read the whole story |
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| Statistically, your team probably didn't make the Super Bowl. A warm slice of consolation pizza should help. Read the whole story |
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