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| Expanding its existing Simply Beverages brand, Coca-Cola's Simply Pop launches in retail locations in select regions later this month, and nationally through Amazon Fresh. Read the whole story |
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| "The U.S. market, which always ranks #1, is pulling further away from other mega wellness markets," reports the Global Wellness Institute. Read the whole story |
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| Rivian is planning an "electric roadhouse" which is described as "a neon wonderland with live music and guest speakers." Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Poor frequency capping is not just a consumer frustration. It's a waste of ad spend that directly impacts performance and brand perception. Read the whole story |
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| The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, ... Read the whole story |
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| At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| AR and Snap lenses are being utilized to create virtual storefronts for the businesses, enabling consumers to click, navigate and buy product from the ... Read the whole story |
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| Stop thinking B2C or B2B - the era of B2AI is upon us, AI expert Josh Lovison argues in this edition of "3.know." Read the whole story |
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