In recent poll, more than 20% of Black and Hispanic Americans said they'd heard/read/seen something that made them less likely to take the vaccine. Read the whole story
"Look-a-like" consumers -- based on research -- also like the flavors of Mexican foods, but are not really buying Cacique items yet. Read the whole story
The cookie ecosystem is on a time clock. From its relatively naive origins as a storage mechanism, it evolved into a system of distrust in which personal data is bought and sold without consumer knowledge or consent. Rebuilding trust with consumers must guide our next steps and we must better deliver upon the value exchange between consumers and content. Join MiQ on April 7th at 11AM EST to learn more about how the loss of the cookies will affect marketer performance and much more. Register today!
From customer data ownership to omnichannel audience modeling, these are the things that every brand must understand, Deloitte Digital says. Read the whole story
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say ... Read the whole story
The effort includes pro bono design, strategy and development work, voluntary service by agency staffers and company-matched donations. Read the whole story
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