Today’s consumers are more health-conscious and focused on self-care, prompting healthcare marketers to rethink their media strategies and evolve their messaging to highlight improvements in patient experience. Click for more
Tesla once symbolized innovation and environmental responsibility. No more, as its identity is inseparable from controversial founder Elon Musk. Read the whole story
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2025. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more
A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 billion, starting in 2013 and continuing ... Read the whole story
The "Toxic Relationship" campaign uses Olivia Rodrigo's 2021 hit song "jealousy, jealousy" to draw attention to the psychological impact of excessive screen time, particularly ... Read the whole story
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