One effort shelved: a "Wild to Mild" campaign that juxtaposed images of lions and kittens as an analogy for how immunization can help tame the flu. Read the whole story
The luxury apparel company is shedding its struggling Stuart Weitzman brand in a $105 million sale while rolling out a fresh Coach campaign. Read the whole story
The pro driver pitches the idea of cutting his racing gear in half to show how the wireless brand can cut consumers' wireless bills. Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
Meta Platforms wants a judge to throw out claims by two Facebook users who say the company solicited fraudulent ads from advertisers based in ... Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
Siding against WebMD, a federal judge has granted class-action status to a user who claims the company violated disclosing video-viewing information to Meta Platforms. Read the whole story
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