With the end of third-party cookies nearing this year, digital advertisers are increasingly turning to CTV advertising to reach an expanding audience and drive full-funnel brand goals. The proliferation of ad-supported streaming platforms, including Free Ad-Supported Television (FAST) services, coupled with sophisticated audience targeting and advanced measurement capabilities, has further enticed and democratized access for both digital and TV advertisers to reach new audiences with precision. Click for more
Genesis USA unveiled two new concept vehicles ahead of the New York International Auto Show and officially launched Magma, a high-performance program. Read the whole story
In a nationwide, double-blind taste test conducted by Omnibus, Applebee's Classic Boneless Wings won against wings at "other top national chain restaurants." Read the whole story
Fast-casual chain's spring menu features limited-edition "Chopped Mezze" salad created in collaboration with New York City chef Marc Forgione. Read the whole story
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2024. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more
Via a sweepstakes, T-Mobile is giving away 1,200 Secret Baseball Buttons -- which, when pushed, switch from MLB.TV to a screen that looks like ... Read the whole story
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