Connecting with your audience is one of the most difficult aspects of marketing. But it's achievable with one of the most basic strategies available: storytelling. Learn why it's so natural and effective. Click for more
2020 saw Connected TV prove itself as an effective direct-response ad channel. Now with a new year upon us, marketers can build on that momentum and leverage it for every major shopping event on the calendar. Join experts from SteelHouse on 1/28 at 1pm EST as they dive into Connected TV planning strategies, with a special focus on holiday promotions that can help drive revenue throughout the year. Register today!
Through content analysis, I found that U.S. and Chinese COVID-19 commercials followed their cultural characteristics in most cases with two exceptions. Read the whole story
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