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"We have an opportunity and, frankly, a responsibility to create a better future for generations to come," said GM CEO Mary Barra. Read the whole story |
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Constellation Brands will partner with Coca-Cola to produce and market Fresca Mixed, a line of RTD cocktails based on Coke's citrus-flavored soft drink. Read the whole story |
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Daisy Brand aims to change consumption stats favoring yogurt with new single-serve tubs of cottage cheese paired with fruit. Read the whole story |
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Determining what to say in an advertisement and who to target is the bread and butter of most marketers. Join Commerce Signal's webinar on 1/12 at 2pm ET to learn how digital audiences don't all look-alike, real examples of where the audience blind spot caused campaigns to fail, and 3 questions to ask about the audiences your brand uses. Click for more |
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Stellantis, with input from Amazon, designed the vehicle with unique last-mile delivery features. Read the whole story |
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While half of Toyota's spend was dedicated to NBC and Fox, the largest percentage of Toyota impressions were delivered by Hallmark. Read the whole story |
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Don't mistake CityRow for a Peloton wannabe. Both companies launched about the same time a decade ago. But CityRow started as a network of ... Read the whole story |
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MediaPost's Brand Insider Summit Retail will feature incredible content, roundtables and 1:1 interactions plus live networking in beautiful La Jolla on the California coastline on February 16-19. This event will be a special opportunity for Retail brand leaders to interact and discuss a path forward during these times. It's an event you will not want to miss. Lock in your pass today! Click for more |
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As political campaigns prioritize reach and frequency, OOH offers a highly diverse and brand-safe advertising medium spanning millions of different media placements and formats ... Read the whole story |
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Amazon, PepsiCo and other brands weigh in on customer-centricity and other issues in a Talkdesk report. Read the whole story |
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