"[M]any of our trading partners are adopting tax schemes designed to unfairly target our companies," said U.S. trade representative Robert E. Lighthizer. Read the whole story
Well aware of criticism of some COVID-19 ads, exec said, "We wanted to make sure we were very much differentiated from what's out there." Read the whole story
More than ever, it is crucial that marketers are able to reach consumers at home to activate purchase decisions. Join Lewis Gersh, Founder and Chairman of PebblePost, the leading Digital to Direct Mail platform, and Devora Rogers, Chief Strategy Officer of Alter Agents, on June 30th at 2PM ET to learn about how recent consumer shopping shifts make the future of direct mail look brighter than ever. Register here
Meal bundles are losing their appeal, as intel from MarketForce hints at what QSR restaurants should focus on as they begin welcoming diners back. Read the whole story
Marketers are using words that suggest togetherness. But consumers are already getting tired of packaged empathy, Dorothy Crenshaw writes. Read the whole story
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