"Consumers have found refuge in the industry during the pandemic, and this engagement will endure for the long haul," says analyst. Read the whole story
The industry has responded to the impending death of cookies with unprecedented collaboration and innovative thinking. The question remains, how will it all shake out once the change in data collection becomes official? Click for more
Sponsorship includes custom comic book cover featuring the Sienna with Marvel heroes, Toyota's Monique Nanclares tells "Marketing Daily." Read the whole story
First-party data was already a hot topic in digital marketing, but Google's recent announcement to not support user identifiers but "continue to support first-party relationships on our ad platforms" has thrown gas on the first-party data fire. Click for more
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