The chain wants consumers to take a closer look at how its competitors prepare breakfast foods in "Wendy's Takes On Bad Breakfast." Read the whole story
Marketers are demanding data-driven advertising now more than ever. The ability to understand how your customers heard about your brand and how they're interacting within a purchase funnel is essential to prove the ROI and value of your ad spend. Click for more
Whether or not people are loyal to your brand depends on if you are digitally responsible -- accountable, ethical, safe, and secure. Read the whole story
Remember the days when television advertising was considered something you reserved only for a big brand awareness campaign? Perhaps supported by some online ads, a social campaign, and maybe a search campaign thrown into the mix? Those days are over. Click for more
Comcast shouldn't advertise its service as the "best in-home WiFi experience," the National Advertising Review Board said, upholding a decision issued last year. Read the whole story
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