"The bizarre drive-thru-only concept that McDonald's launched late last week, does not come close to eclipsing the original," according to one critic. Read the whole story
"I love when brands host parties because they have the means and money to make them unforgettable," agree 74% of trend-setters in study. Read the whole story
By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost's 10th annual Marketing Politics we follow the money. Join political marketers and operatives in DC at MediaPost's Marketing Politics conference on 1/18 to learn more. Click for more
The collaboration between Terrapin Beer Co. and Five Trail Whiskey hints at Molson Coors' broader brand synergy and premiumization playbook. Read the whole story
At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more
"With GiftAMeal, restaurants are able to truly form an emotional connection with their customers," says Founder and CEO Andrew Glantz. Read the whole story
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