CVS Caremark will roll out free same-day prescription delivery service in Manhattan on December 4 and will extend it to its stores in Miami, Boston, Philadelphia, Washington, D.C., and ... Read the whole story
"HP has no real issues when it comes to brand awareness," Matt Cowling, head of global marketing, consumer PCs for HP, tells "Marketing Daily." ... Read the whole story
"Being the official credit card of the Big Ten Conference gives Discover numerous touchpoints to interact and engage with a passionate audience," Discover's Vijay ... Read the whole story
With the 2018 auto sales forecast not looking much better than the current year, automakers are being forced to rethink how they engage and ... Read the whole story
How can you partner with the right influencer? Or co-brand with the right company? With real examples from Amazon, Ford, Walmart, and more, this report breaks down data-driven ways to improve your marketing partnerships, affiliates and influencer strategy. Click for more
Graduate is supporting the tour across its various social media accounts and via its individual properties as well as encouraging others to use the ... Read the whole story
Being proficient in how folks of varied backgrounds might decode different messages also means understanding that advertising is inextricably linked to political matters. Read the whole story
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