Marketing Daily: CVS Eyes Same-Day Rx Delivery; HP Reinvents Giving; Discover, Big Ten Team Up

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Tuesday, Nov. 7, 2017 HP Reinvents Giving In New Global Spot, and more. AdvertisementSubscribe  |  Share »Tuesday, November 7, 2017Today's Sponsor: Top Of The News CVS's Prescription For Amazon Bug Includes Same-Day Rx Delivery by Thom Forbes, Featured Columnist

CVS Caremark will roll out free same-day prescription delivery service in Manhattan on December 4 and will extend it to its stores in Miami, Boston, Philadelphia, Washington, D.C., and ... Read the whole story

Read Now » ELECTRONICS HP Reinvents Giving In New Global Spot by Aaron Baar

"HP has no real issues when it comes to brand awareness," Matt Cowling, head of global marketing, consumer PCs for HP, tells "Marketing Daily." ... Read the whole story

SPORTS Discover Partners With Big Ten Conference, Big Ten Network by Tanya Gazdik

"Being the official credit card of the Big Ten Conference gives Discover numerous touchpoints to interact and engage with a passionate audience," Discover's Vijay ... Read the whole story

Advertisement AUTOMOTIVE J.D. Power Cautions Automakers Against Relying On Incentives by Tanya Gazdik

With the 2018 auto sales forecast not looking much better than the current year, automakers are being forced to rethink how they engage and ... Read the whole story

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How can you partner with the right influencer? Or co-brand with the right company? With real examples from Amazon, Ford, Walmart, and more, this report breaks down data-driven ways to improve your
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FOOD Progress Still Limited On Reducing Kids' Exposure To Ads For Unhealthy Foods by Karlene Lukovitz

Much of the decline in food ads viewed by children on TV is due to less time watching TV. From 2013 to 2016, time ... Read the whole story

HOSPITALITY Graduate Hotels Hits The Road In Mutt Cutts Replica by Larissa Faw

Graduate is supporting the tour across its various social media accounts and via its individual properties as well as encouraging others to use the ... Read the whole story

COMMENTARY Lack Of Cultural Context Leads Brands Down Difficult Road by Paula Di Dio, Columnist

Being proficient in how folks of varied backgrounds might decode different messages also means understanding that advertising is inextricably linked to political matters. Read the whole story

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