Marketing Daily: Disney Drops 'L.A. Times' Ban; Tough Mudder Adds Sponsor; Marijuana Is A Minefield

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Wednesday, Nov. 8, 2017 Tough Mudder, Spartan Add Sponsors, and more. AdvertisementSubscribe  |  Share »Wednesday, November 8, 2017Today's Sponsor: Top Of The News Disney Ends Ban Of 'L.A. Times' Critics, Restoring Free Publicity by Thom Forbes, Featured Columnist

After a uncharacteristic show of solidarity among the nation's critics and entertainment writers that threatened the efficacy of its formidable publicity machine, the Walt Disney Co. yesterday
abruptly withdrew ... Read the whole story

Read Now » HEALTH Tough Mudder, Spartan Add Sponsors by Tanya Gazdik

Tough Mudder and recovery drink Kill Cliff have partnered for the 2018-19 U.S. event season and health club 24 Hour Fitness has entered into ... Read the whole story

RESTAURANTS FDA's Menu Labeling Guidance: No Calorie Counts On Marketing Materials by Karlene Lukovitz

The guidance also includes suggestions for pizza chains on how to comply with calorie posting in the context of myriad topping combinations consumers order. Read the whole story

AdvertisementMarijuana Market Poised For Growth, But It's A Minefield by Aaron Baar

According to the Brightfield Group, a market research firm focused on the legal cannabis industry, the global cannabis market will reach $7.7 billion this ... Read the whole story

SPONSOR CONTENT FROM Hitwise Partnerships & Influencers Report - Partnership Strategy for Data-Driven Marketers

How can you partner with the right influencer? Or co-brand with the right company? With real examples from Amazon, Ford, Walmart, and more, this report breaks down data-driven ways to improve your
marketing partnerships, affiliates and influencer strategy. Click for more

TECHNOLOGY Jim Parsons Haunts LeBron James In New Intel Holiday Campaign by Larissa Faw

The media strategy covers traditional and digital channels. The campaign will run during high-profile TV programming, including "This Is Us," "Dancing with the Stars," ... Read the whole story

COMMENTARY Creative By Numbers: Putting Data At The Forefront Of Creative by Vann Graves, Darryl McNeil

Analytics and technology, once seen as "added value" disciplines within the advertising industry, have proven to be pivotal to campaign success and inextricably linked ... Read the whole story

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