The company said it is committed to complete a review of strategic options, which included a potential sale or spinoff of its Family Dollar segment. Read the whole story
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
Sixty-nine percent of doctors engage with influencer content daily and 90% weekly, yet only 36% find social content to be extremely or very trustworthy. Read the whole story
As the streaming TV landscape continues to expand, ad fraud remains a top concern for advertisers. According to our 2024 CTV/OTT study, a staggering 81% of advertisers are worried about ad fraud in their CTV/OTT campaigns, and 25% are very concerned. As more ad dollars shift to streaming TV, the prevalence of ad fraud is likely to increase, making it crucial for marketers to take proactive steps to safeguard their investments. Click for more
A concert featuring Snoop Dogg and Ice Spice, which integrated promo material into classic song lyrics for Fortnite, was also broadcast within the game, ... Read the whole story
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