The brand messaging is "very relevant to Ford and the Ford DNA, what we stand for," Ford Global CMO Lisa Materazzo told "Marketing Daily" ... Read the whole story
The guide reveals new data on how audiences are engaging with different channels, including CTV, programming trends across streaming and linear, and strategies for securing ROI at the planning stage. Click for more
Following the viral success of last year's "Most Borrowed Lighter" entry, the leading lighter brand reunited its celebrity trio for "Slow Burn Sessions" featuring ... Read the whole story
At MediaPost's spring Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
The online Sleep Survey, launched mid-March in conjunction with Abbvie,"delves into the often-overlooked realities of how Parkinson's disease profoundly impacts sleep." Read the whole story
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