Ahead of its annual Anniversary Sale, the retailer's latest survey validates some of the COVID-19 tactics it adopted, like educational salespeople videos. Read the whole story
The creation of the position illustrates Ford's commitment to "staying ahead in protecting and employing customer and company data," company says. Read the whole story
The slightly off-color national ad campaign touts the benefits of grass-fed beef to health and wellness seekers in search of better food choices. Read the whole story
Separate music-driven spots from two different companies -- 1800 Cristalino Tequila and Brown-Forman's Tequila Herradura -- have the same theme. Read the whole story
Your ad budget is stretched thin so you have to make sure your paid media CPA is as tight as possible. But are you calculating it correctly? Our research found that marketers overestimate their CPA by 46% on average and that they can optimize their CPA by 20% or more with conversation intelligence. What's your true CPA? Try the calculator to find out!
Michael Breed is the new senior vice president of marketing at Brinker International, overseeing Chili's and It's Just Wings. He tells QSR Land what's ... Read the whole story
Automotive marketers are in the middle of a digital media revolution. Your customers' expectations and preferences have changed due to the pandemic, and privacy regulations are changing the online experience. Join marketing industry experts on July 19th at 1pm ET for a webinar to discuss how to balance customer expectations with the marketing technology changes on the horizon. Register today!
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