Wingstop's first partnership with a major U.S. professional sports league will include virtual and courtside signage during nationally televised NBA broadcasts. Read the whole story
As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies and IP addresses to mobile IDs and universal IDs, marketers and platforms face increasing difficulty in maintaining a unified view of their consumers. Without a coherent identity strategy, campaigns can suffer from poor targeting, limited personalization, and flawed attribution. Click for more
Walmart InHome associates participated in a pilot with General Motors to assess the overall performance of the BrightDrop 400 vans in live operation scenarios. Read the whole story
Join Zachary DeWalt, Senior Director, Media Solutions Delivery, Insights at Kantar on 11/12 at 1pm EST as he discusses Kantar's Media Reactions Study which talks about the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. Click for more
Ipsos SVP explains how Information about drugs' side effects can't be provided against distracting scenes -- like someone biting into a hamburger. Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
