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| Gatorade Water, an electrolyte-infused alkaline water that represents brand's first unflavored water offering, will launch Q1 2024. Read the whole story |
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| "Drive All Night" was previously used in a series of Chrysler commercials beginning in 2003 that featured its singer, Celine Dion. Read the whole story |
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| VP brand marketing discusses "the craveable and intriguing flavors that go along with" hot items now available at the chain in a limited-time menu. Read the whole story |
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| At the MediaPost Digital Out-of-Home Insider Summit we do more than a drive-by of the DOOH landscape. From media mapping to targeting, dynamic creative to measurement, the early-in brands and media planners will share what they have learned, and what they expect from a future where any IRL surface can be connected and messaged. Click for more |
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| Aiming to publicize the fact that less than 4% of dentists are Black, Listerine's Whoa Collection features bottles decorated by a noted Black artist. Read the whole story |
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| The watch company is rebranding, hoping to modernize its image while building on millennial nostalgia. Read the whole story |
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| "When most brands are scaling back their loyalty programs...Domino's is doing the opposite." Read the whole story |
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| At MediaPost's Brand Insider Summit: D2C, the digital natives share their solutions. For using their social commerce and new social channels. For driving D2C and B and M traffic simultaneously. For using old school channels like direct mail, print and OOH to reach new audiences. For increasing LTV and retention in a cluttered space. In case studies, discussion sessions and MediaPost's signature daily roundtables, we bring some of the most experienced D2C marketers together to share their best practices and examples. Click for more |
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| Streamer illustrates its profusion of content with spots that stretch the point, like a dancer whose arms are pulled past human limits. Read the whole story |
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| Among the goodies: the Cheetos Milk Bar birthday cake with Cheetos-dust-infused frosting, available for a limited time. Read the whole story |
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