The 2024 political season is heating up, and with just a few months until the elections, national, statewide, regional, and local campaigns are ramping up their spending to sway voters and ensure high voter turnout. This year, digital political ad spend is projected to hit $3.46 billion, 45% of which will go to connected TV (CTV) - and for context, only 19% went to CTV in 2020, according to eMarketer. Click for more

Join Raynor Choate, SVP of Sales, Hyun Lee-Miller, CMO at Good Apple, Kaitlyn Rafferty, Director, Digital Partnerships at Initiative, and Irene Coyne, EVP, Group Client Director at CMI Media Group, and Mallory Wils, EVP Sales at BranchLab on 7/17 at 2pm EST as they talk about Engaging HCP Audiences in the Era of Signal Loss. Click for more