Marketing Daily: Google's New Homepage Lets Shoppers Buy Directly; Apple TV App Launches

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Wednesday, May 15, 2019 The New Apple TV App Is Here, But It's Just A Warm-Up, and more. AdvertisementSubscribe  |  Share »Wednesday, May 15, 2019Today's Sponsor: Top Of The News Shopping Homepage Aims To Be Google's Gimbels To Amazon's Macy's by Thom Forbes, Featured Columnist

Google's new page lets consumers filter by features like price or brand, and then buy directly from retailers on Google, in a nearby store or elsewhere online. Read the whole story

Read Now » TECHNOLOGY The New Apple TV App Is Here, But It's Just A Warm-Up by P.J. Bednarski

For years, Apple watchers anticipated something big for Apple TV, and for years, until this one, nothing much did. Read the whole story

FASHION New Ads, Stepped-Up Spending Pay Off For Ralph Lauren by Sarah Mahoney

Analyst: "Ralph Lauren is in a much better state than a year ago. However, much more work is needed to build momentum in sales." Read the whole story

Advertisement COMMENTARY Next-Gen Targeting Reinvents The CPG Launch Game by Karlene Lukovitz, Staff Writer

51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches." Read the whole story

SPONSOR CONTENT FROM Email Insider Summit Top CRM Marketers Gather At Historic Golf Resort

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FINANCIAL SERVICES MassMutual Highlights 'A Moment You Plan For' by Tanya Gazdik

"We believe this effort will offer our customers confidence that they can rest easy knowing we can help them," says MassMutual's Jennifer Halloran. Read the whole story

COMMENTARY Bill Macaitis Shares Secrets For Scaling Brands Like Slack, Salesforce by Alan Hart

Macaitis' mindset is that B2B marketers should be innovating go-to-market strategy on marketing side as much as they do on the product side. Read the whole story

Millennials Spend More In-Store Than Boomers And Gen Xers: Study by Ray Schultz

Of the millennial consumers surveyed, 74% will spend $50 in-store and 54% will spend it online, First Insight reports. Read the whole story

Condiment Brands Gear Up For Grilling Season by Larissa Faw

Sir Kensington and Duke's Mayonnaise aim to provide an alternative to better-known mayo and ketchup staples. Read the whole story

COMMENTARY Brands Look To Voice Commerce by Chuck Martin, Staff Writer

Most (88%) companies are developing apps for various platforms such as Amazon Alexa, according to new Adobe Analytics study. Read the whole story

COMMENTARY Ad Fraudsters Exploit Massive Loophole In OTT by Richard Whitman, Columnist AdvertisementPBS National Sales Stories Start Here. Reach Quality Audiences Nationwide with PBS.Learn more at the NetMonsanto Ordered To Pay $2B In Roundup Cancer CaseChicago TribuneChick-fil-A Considers Vegan Menu ItemsBusiness InsiderAdvertisement © 2019 MediaPost Communications, 1460 Broadway, New York, NY 10036

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