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The company, committed to eliminating plastic from people's daily lives, says Barrymore joins as both an investor and its first-ever celebrity spokesperson. Read the whole story |
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Google-owned wearable health monitor Fitbit's campaign aims to "showcase unexpected stories of people from different backgrounds." Read the whole story |
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The tire company is hosting a sweepstakes offering consumers the chance to win one of the throwback Goodyear Eagle race tires from the winning ... Read the whole story |
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Data-driven linear (DDL) is a more advanced, audience-based way of buying TV, combining the precision of digital data sets and the scale of TV. With DDL, advertisers define audiences with greater specificity using interest, behavioral, and purchase data to better reflect their marketing target. Click for more |
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One NFT holder will be chosen at random and will have the opportunity to get an actual haircut from Rodman himself. Read the whole story |
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In the ad, via Commonwealth//McCann, a woman visits an expectant mother at home to show her how to charge the car. Read the whole story |
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Some people fear small companies will be eclipsed by those with deeper pockets once the federal government gets its legalization act together. Read the whole story |
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Join Chris Contreras, Senior VP of Customer Success at MNTN, on 4/27 at 2pm as he details the tools, technology, and mindset needed to create media plans that get the most out of Connected TV. He'll explore how CTV's digital backbone can unlock a valuable new performance channel for brands, and why it's vital to rethink TV's role as just an awareness channel. Click for more |
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As millions of digital users tap the record button to their Instagram, YouTube and Tikok feeds, the old lines between consumer and manufacturer, viewer ... Read the whole story |
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Advanced retailers are using such tools as email sent-time optimization, Sailthru and Liveclicker report. Read the whole story |
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