Marketing Daily: Hasbro Woos Mattel; Dunkin's Pre-Holiday Perks; Delta, Zappos, Lands' End Partner

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Monday, Nov. 13, 2017 Dunkin' Unleashes Pre-Holidays DD Perks Week Blitz, and more. AdvertisementSubscribe  |  Share »Monday, November 13, 2017Today's Sponsor: Top Of The News Barbie, G.I. Joe Mum On Reports Hasbro Is Wooing Mattel by Thom Forbes, Featured Columnist

Mattel's stock "continues to surge" this morning following unconfirmed reports Friday that Hasbro had made an offer to - depending on who you read - forge a working relationship between Barbie ... Read the whole story

Read Now » RESTAURANTS Dunkin' Unleashes Pre-Holidays DD Perks Week Blitz by Karlene Lukovitz

As an added incentive to enroll in DD Perks during Perks Week, new members who join using Masterpass will receive $5, loaded directly onto ... Read the whole story

AIRLINES Delta Partners With Zappos, Lands' End by Tanya Gazdik

Delta has said "Passport Plum" is a way to blend the two primary colors in its corporate identity, red and blue, according to travel ... Read the whole story

Advertisement TELECOM Cricket's Got The Whole Family Covered. Literally by Aaron Baar

A new social video campaign presents wrapping paper-covered people as a striking visual metaphor for network coverage. Read the whole story

SPONSOR CONTENT FROM LiveRamp The State of People-Based Measurement

If your targeting is people-based, your measurement should be too. So LiveRamp surveyed 500 marketers to understand the current state of the Industry. Download The State of People-Based Measurement to see if you're ahead, or behind the curve! Click for more

RETAIL With Sales Falling, Nordstrom Adds Twist For Digital Shopping by Sarah Mahoney

"Customers increasingly want to shop where, how and when they choose, and 24/7 Curbside Pickup is one service we're offering to support their experience." Read the whole story

AUTOMOTIVE Car2Go Showcases Diverse Membership by Tanya Gazdik

Media agency SwellShark worked with Paradigm Talent Agency to identify Run the Jewels as the artists to feature in the film created by Austin-based ... Read the whole story

TOURISM Tennessee Tourism: Adding Some Color To The Fall For Those Who've Never Seen It by Steve McClellan

The agency set out to change that for the color blind who might be visiting Tennessee's Great Smoky Mountains this fall with some help ... Read the whole story

COMMENTARY Requiem For Positioning Strategy: How The Fox Killed The Hedgehog by David Gutting, Op-Ed Contributor

Brands in the middle of the 20th century prospered when they behaved like hedgehogs. But in the second decade of the 21st century there ... Read the whole story

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