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Hims & Hers plans to "heavily invest and expand" in the cardiovascular category, says co-founder/CEO Andre Dudum. Read the whole story |
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The overall volume of wine shipped decreased 7% in the first half of 2023, to 3.4 million cases. Read the whole story |
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With "No Worries If Not," the D2C razor brand launches a board game spoofing every barrier young women face, like "You should smile more!" Read the whole story |
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As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media.We will explore: Data-Driven Multi-Touch Planning Segmentation and building target audiences Leveraging Retail Media Networks Multi-touch attribution First and third-party data strategy Click for more |
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The retailer is introducing a new collection, in partnership with TikTok phenoms Maddie and Kenzie Ziegler. Read the whole story |
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Grubhub+ members can earn an additional average monthly savings of 20%, along with participation in the Shell Fuel Rewards program. Read the whole story |
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Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumers, but have similar engagement goals. Read the whole story |
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MediaPost's EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies. According to research from a leading marketing solutions company, every dollar spent in email marketing sees an ROI of $38 (3,800%). The EIS Awards will honor those email marketers who are at the forefront of optimizing this powerful medium Categories for this award recognize the latest trends in email marketing. Click for more |
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The ICEE Shark Bait desert contains Fanta Blue Raspberry ICEE, topped with vanilla soft serve ice cream, gummy sharks, and a strawberry sauce. Read the whole story |
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The edgy company is bringing its Gen Z mission -- fighting period stigma, eliminating the tampon tax and protecting reproductive rights -- to a ... Read the whole story |
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