3 flavors of doughnuts will be delivered fresh to McDonald's stores daily: Original Glazed, Chocolate Iced with Sprinkles, Chocolate Iced Kreme Filled. Read the whole story
The brand's "Smackable Billboards" digital OOH stunt involves ketchup-dispensing installations outside restaurants that won't serve the condiment. Read the whole story
With the end of third-party cookies nearing this year, digital advertisers are increasingly turning to CTV advertising to reach an expanding audience and drive full-funnel brand goals. The proliferation of ad-supported streaming platforms, including Free Ad-Supported Television (FAST) services, coupled with sophisticated audience targeting and advanced measurement capabilities, has further enticed and democratized access for both digital and TV advertisers to reach new audiences with precision. Click for more
Saucy Nuggets are 100% white-meat, hand-breaded nuggets, which KFC introduced last year, but now available sauced in five different flavors. Read the whole story
Programming will start with mental health-related news, commentary and interviews with psychologists, and eventually include documentaries and scripted shows. Read the whole story
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2024. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more
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