One trend, "guilt-gifting," means people are looking for ways to overcome the angst of not getting to exchange gifts IRL with the people they love. Read the whole story
People with celiac are a big target for Schar, whose research shows "they don't really go to a doctor," but to celiac Facebook groups. Read the whole story
Despite an increase in online window shopping, shopping cart abandonment remains a serious problem. But some savvy retailers have found a way around it, wielding a triple whammy of promotions, deals, and loyalty programs. Click for more
The century-old White Castle brand was ahead of the curve on QSR delivery (in the 1930s), CPG extensions and even app-based advance ordering. CMO ... Read the whole story
It's anchored by a video titled "Supra" that follows an eclectic gathering of family and friends preparing and enjoying a traditional Georgian dinner. Read the whole story
Join the webinar on 12/2 at 11am EST as Erin Madorsky, Managing Director at MiQ, and Initative's Chief Partnerships Officer, Maureen Bosetti, discuss how the pandemic has reshaped the ways that consumers interact with media and therefore advertising. Register today!
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