As imbibers worldwide drink less - but pricier - alcohol, Bacardi is buying out the reported 70% of superpremium tequila maker Patron Spirits Co. it does not already own in a deal ... Read the whole story
Its 30-second spot will air during the game's first quarter, preceded by a single airing of the teaser video during the Super Bowl LII ... Read the whole story
MediaPost will gather preeminent agency media strategists and top brands to review both their 2018 plans and their expectations for the media landscape over the next five years. As allocation shifts across digital & analog channels, MediaPost's Forecast conference will help you understand both the new consumer and the attention economy. Click for more
According to research from Parks Associates, only 14% of U.S. mobile subscribers switched providers as a change to their mobile service plans. Read the whole story
"This is an extraordinary time for brands," says Robert Passikoff, president of Brand Keys. "I've never seen these kinds of paradigm shifts for brands." Read the whole story
The creative, written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, ... Read the whole story
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