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84-year-old Kraft Macaroni & Cheese is changing its name to "Kraft Mac & Cheese" and rolling out a new logo and noodle smile. Read the whole story |
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The athleisure brand, scooped up by Levi Strauss & Co. last year, is opening a month-long pop-up in Los Angeles. Read the whole story |
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Suit alleges that companies mention "'Mayim Bialik CBD Gummies,' 'Mayim Bialik Smilz gummies,' 'Mayim Bialik CBD Oil,' none of which in fact exist." Read the whole story |
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Join Pharma and Health marketers on July 17-21 in Park City for a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for Marketers. We will explore how the changes in healthcare have affected media planning, data-driven marketing, creative, and a new reliance on social channels to enrich the customer experience. Click for more |
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"It's really about building awareness and passion amongst audiences we wouldn't regularly be able to reach from more traditional advertising," says Mini's Rah Mahtani. Read the whole story |
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Simply Spiked Lemonade is an offshoot of Coke's Simply, which is simply the number one SOFT lemonade brand in America. Read the whole story |
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Brand says, "NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space." Read the whole story |
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MediaPost's Brand Insider Summit Retail will feature incredible content, roundtables and 1:1 interactions plus live networking in beautiful Lake Tahoe, CA on August 21-24. This event will be a special opportunity for Retail brand leaders to interact and discuss a path forward during these times. It's an event you will not want to miss. Lock in your pass today! Click for more |
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"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You'll need to dimensionalize it ... Read the whole story |
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Frank Zazza, known as the father of product placement, talks about the evolution of ad measurement, his plans for Web 3.0, and what brands ... Read the whole story |
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