The chicken-eating animated character Larry is part of campaign that places craving above factors like convenience and value offers in consumers' pecking order. Read the whole story
Brand aims to "reflect a sense of joy," says co-founder. "The weirder we are, the more likely our customers are to find us engaging," Read the whole story
MediaPost's Brand Insider Summit Retail will feature incredible content, roundtables and 1:1 interactions plus live networking in beautiful Lake Tahoe, CA on August 21-24. This event will be a special opportunity for Retail brand leaders to interact and discuss a path forward during these times. It's an event you will not want to miss. Lock in your pass today! Click for more
Away targets the traveler aiming to reconnect with nature with its For All Routes collection, made with technical performance materials. Read the whole story
There's much for marketers to dig in on as they drum up consumer excitement about the metaverse, map its contours, and start innovating their ... Read the whole story
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