In Part Two of this six-part series, we build on Part One's strategy for a local approach to advertising by examining how new technologies and a refined understanding of the relative strengths of streaming and broadcast are allowing both national and regional advertisers to expand the effectiveness of their campaigns. Click for more
The 90-year-old gift brand is back in real life, with strategic holiday-themed shops aimed to rekindle awareness in key California and New York markets. Read the whole story
A fundraising effort commits $1 from every purchase of RiceSelect at participating stores to CA Food Banks' "Farm To Family" program. Read the whole story
The era of relying solely on mega influencers and celebrities is fading. Gen Z craves authenticity and connection. ZIYNX is transforming NIL and brand partnerships through its micro-internship model and purpose-driven content creation, empowering the 99% of athletes who aren't earning significant revenue from NIL to make a meaningful impact Click for more
RMHC tapped NASCAR driver Bubba Wallace to help encourage customers to donate by rounding up the change on their McDonald's purchase. Read the whole story
Existing partnership sees AT&T act as Oracle Red Bull Racing's network partner, providing a unified communications channel connecting its on-site and off-site teams. Read the whole story
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