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Tuesday, Nov. 14, 2017 The Lessons In Keurig's 'No Win' Situation, and more. AdvertisementSubscribe | Share »Tuesday, November 14, 2017Today's Sponsor: Top Of The News Analysts See Little Light In General Electric's Turnaround Plans by Thom Forbes, Featured ColumnistAs jarring as new chairman and CEO John Flannery's plans to shake up and reenergize General Electric may be, apparently Wall Street isn't buying it. At least, not ... Read the whole story
Read Now » BRAND MARKETING The Lessons In Keurig's 'No Win' Situation by Aaron BaarIn today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to ... Read the whole story
AUTOMOTIVE Jaguar Land Rover Appoints New CMO by Tanya GazdikFelix Brautigam's experience with another luxury brand like Porsche will be helpful since the buyers are very similar, says Rebecca Lindland, Cox Automotive executive ... Read the whole story
Advertisement APPAREL Zappos Ads Star Quirky-But-True Customer-Service Stories by Sarah MahoneyWhile the videos just began running, response has already been so strong that the company is building a landing page to help collect it. Read the whole story
SPONSOR CONTENT FROM LiveRamp The State of People-Based MeasurementIf your targeting is people-based, your measurement should be too. So LiveRamp surveyed 500 marketers to understand the current state of the Industry. Download The State of People-Based Measurement to see if you're ahead, or behind the curve! Click for more
FOOD Wonderful Halos Expands 'Good Choice, Kid' To Adults by Karlene LukovitzThe ads will be aired again as the new season kicks off, and both new and existing TV spots will air throughout the season ... Read the whole story
FINANCIAL SERVICES Voya Financial Partners With Special Olympics by Tanya GazdikVoya has pledged to donate up to $500,000 for Special Olympics programs with $1 donated for every comment, "like" and "share" for each athlete's ... Read the whole story
FOOD Yoplait Expands Judgment Free Zone For Moms by Larissa FawThe campaign centers on 1-833-MOM-TIPS, a fully functional - sarcastic - tip line that moms are encouraged to pass along to others. Read the whole story
SPONSOR CONTENT FROM MediaPost Is Social Ruining Politics? Or Vice Versa? No matter where you stand, the relationship between politics and social media is indelible and irreversible. Congress is up for grabs, Facebook has vowed vigilance against bad actors; the bottom line
remains winning. Get the inside word on advanced tactics when MediaPost's Marketing Politics returns to DC this January. Click for more
The rules for building and maintaining sites are in a perpetual state of change, almost always leading to more scalable and stable code environments. Read the whole story
AdvertisementCaptivate - Bring Life To WorkCelebrating 20 Years as the #1 Location Based Digital Video Networkcaptivate.com/advertisersAround the NetPepsi Signs Yankees' Aaron Judge As National SpokesmanNYSportsJournalism.comUber Adds L.A. To List For Flying CarsIFL ScienceInsta-Cart Survives Amazon-Whole Foods DealForbesChinese Shoppers Embrace Their Version of Amazon Prime DayMashableTake A Pill; It'll Call Your Doctor In The MorningWall Street JournalAdvertisement © 2017 MediaPost Communications, 1460 Broadway, New York, NY 10036You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
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