Marketing Daily: Little Light In GE's Tunnel; Keurig's 'No Win' Situation; Jaguar Land Rover's CMO

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Tuesday, Nov. 14, 2017 The Lessons In Keurig's 'No Win' Situation, and more. AdvertisementSubscribe  |  Share »Tuesday, November 14, 2017Today's Sponsor: Top Of The News Analysts See Little Light In General Electric's Turnaround Plans by Thom Forbes, Featured Columnist

As jarring as new chairman and CEO John Flannery's plans to shake up and reenergize General Electric may be, apparently Wall Street isn't buying it. At least, not ... Read the whole story

Read Now » BRAND MARKETING The Lessons In Keurig's 'No Win' Situation by Aaron Baar

In today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to ... Read the whole story

AUTOMOTIVE Jaguar Land Rover Appoints New CMO by Tanya Gazdik

Felix Brautigam's experience with another luxury brand like Porsche will be helpful since the buyers are very similar, says Rebecca Lindland, Cox Automotive executive ... Read the whole story

Advertisement APPAREL Zappos Ads Star Quirky-But-True Customer-Service Stories by Sarah Mahoney

While the videos just began running, response has already been so strong that the company is building a landing page to help collect it. Read the whole story

SPONSOR CONTENT FROM LiveRamp The State of People-Based Measurement

If your targeting is people-based, your measurement should be too. So LiveRamp surveyed 500 marketers to understand the current state of the Industry. Download The State of People-Based Measurement to see if you're ahead, or behind the curve! Click for more

FOOD Wonderful Halos Expands 'Good Choice, Kid' To Adults by Karlene Lukovitz

The ads will be aired again as the new season kicks off, and both new and existing TV spots will air throughout the season ... Read the whole story

FINANCIAL SERVICES Voya Financial Partners With Special Olympics by Tanya Gazdik

Voya has pledged to donate up to $500,000 for Special Olympics programs with $1 donated for every comment, "like" and "share" for each athlete's ... Read the whole story

FOOD Yoplait Expands Judgment Free Zone For Moms by Larissa Faw

The campaign centers on 1-833-MOM-TIPS, a fully functional - sarcastic - tip line that moms are encouraged to pass along to others. Read the whole story

SPONSOR CONTENT FROM MediaPost Is Social Ruining Politics? Or Vice Versa?

No matter where you stand, the relationship between politics and social media is indelible and irreversible. Congress is up for grabs, Facebook has vowed vigilance against bad actors; the bottom line
remains winning. Get the inside word on advanced tactics when MediaPost's Marketing Politics returns to DC this January. Click for more

COMMENTARY Breaking Down Barriers Between Marketing Tech And Site Code by Katherine Ogburn, Op-Ed Contributor

The rules for building and maintaining sites are in a perpetual state of change, almost always leading to more scalable and stable code environments. Read the whole story

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