Walker & Co. is best known for Bevel, a shaving system designed specifically for men of color, and the more-recent FORM Beauty, targeted to African-American women. Read the whole story
Dunkin's name change, food contamination troubles, Starbucks' racial profiling incident also among the year's most memorable food news. Read the whole story
American Eagle Outfitters says sales at its Aerie lingerie division jumped 32% this quarter, marking the 16th consecutive quarter of double-digit gains. Read the whole story
VR is a good way to sell destinations, as VR ad platform OmniVirt learned with clients that have included Travel Nevada and Go Hawaii. Read the whole story
Automotive brands are turning to more integrated advertising campaigns. They are also valuing the importance of having their messaging in real life environments. Click for more
"We're encouraging consumers that spot the bus in New York City to snap a pic and share with #UnwrapaJaguar," says Jaguar's Stuart Schorr. Read the whole story
The campaign celebrates the "imperfect but real" relationships people have with their pets, says "I and love and you"'s Lindsey Rabaut. Read the whole story
The Xfinity xFi feature will automatically import names given by customers to devices as they are connected to the home's WiFi network. Read the whole story
Submissions are open for MediaPost's Creative Media Awards. With 22 niche-specific categories, the CMAs are the industry's only award show that honors the art of media buying and planning. Submit your work today. Click for more
You can inspire loyalty by telling a personal story. You want a community of users who are willing to share your brand with others. Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.