At Milwaukee's Summerfest, Band-Aid activations include sampling and a "Splash Zone" where festival-goers can snap "underwater illusion" photos. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
The feature is now available in the Audi A5, Q5, A6, A6 e-tron and Q6 e-tron model series equipped with Android-based infotainment systems. Read the whole story
Founded in 1988 by seven Wisconsin farmers, this organic brand shaped USDA organic standards, launched a "Happy Cow" contest, and spelled out "BUZZ-WORTHY" in ... Read the whole story
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