Starbucks' commitment to helping its new CEO commute thousands of miles regularly has raised the alarm for environmental activists. Read the whole story
A new "Sign-Along" video series in American Sign Language, starring the Chuck E. Cheese character, will debut on the brand's YouTube channel. Read the whole story
Now in their 20th year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 55 categories across two sections: Excellence in Online Advertising and Excellence in Media and Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry. Click for more
The digital wireless network is promoting a price "guarantee" of $15 per line per month for five years to T-Mobile customers who switch. Read the whole story
At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this experience in Santa Barbara will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more
The breast angle is a "very cheeky phrase" that ties into the campaign's launch coinciding with the start of Breastfeeding Awareness Month, says Parento. Read the whole story
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