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| Toledo, Ohio-based pizza chain welcomes Lauer, whose experience includes stints at Morton Salt and PepsiCo - Quaker Foods & Snacks. Read the whole story |
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| Korean Air adds to the agency's growing list of global brands serviced by Innocean, says Steve Jun, CEO of Innocean USA. Read the whole story |
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| "Propel Your City" kicks off this summer with the PepsiCo hydration brand providing support to local organizations fueling fitness accessibility across multiple cities. Read the whole story |
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| As the bridge between consumers and brands, Publishers are key to digital advertising success. Emodo's Voice of the Publisher Series, based on ongoing primary research, explores supply-side perspectives on programmatic ad tech and uncovers rich insights about publishers' evolving strategic directions in a changing landscape. Click for more |
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| Indie horror film "Talk to Me" takes over Fortnite's "Deadpines: Zombie Survival," putting players into the story about a mysterious embalmed hand. Read the whole story |
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| As Zenni turns 20, the ecommerce trailblazer eyes new celebrity collaborations and expands its business model, including contact lenses and B2B moves. Read the whole story |
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| Marketing for both the newly refreshed Atlas and VW Atlas Cross Sport breaks in early August, says Volkswagen N.A.'s Andrew Savvas. Read the whole story |
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| As we enter the second half of the year, revised industry forecasts have come out on advertising spending from the likes of Magna and BIA. And the consensus is clear: CTV advertising is the fastest-growing channel. Simultaneously, we've just released our own 2023 CTV/OTT Advertiser Study, our second annual survey in partnership with Advertiser Perceptions. Together, we delved deeper to uncover what’s top-of-mind for advertisers on their media spending, sentiment, and priorities. Click for more |
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| Women make up more than 40% of athletes, but receive less than 10% of total sports news coverage. Read the whole story |
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| A new challenger from China named Shein (pronounced SHE-in) threatens to upend retail by harnessing the power of social media to sell fast fashion ... Read the whole story |
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