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"Retta is a great fit for the brand as she is a witty, optimistic and relatable person," Volkswagen's Kimberley Gardiner tells "Marketing Daily." Read the whole story |
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The caffeine purveyor has been known for giving free whipped cream to canine owners as a pet treat. Read the whole story |
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New ad reassures guys to go "Wings Up" as they gain confidence they've chosen the right deodorant product. Read the whole story |
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If the cookie-based brand safety tool was a sledge hammer, suitability is a scalpel, using carefully honed data points to find the right moments. Click for more |
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G's new spots jump to the beat of Queen's "We Will Rock You" -- in a cover version by British band The Struts. Read the whole story |
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"We are also talking to and running creative against a younger demographic for the first time," Lincoln Financial's Angela Laubmeier tells "Marketing Daily." Read the whole story |
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Pizza Hut is pepping up its classic Book It! reading program, giving the Reagan-era literacy program a vintage spin and new ad campaign. Read the whole story |
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Join Reveal Mobile on May 26th at 2pm EST for a discussion on the latest and most effective strategies for finding, attracting, converting and keeping the consumers your organization wants most. From loyalty to winning market share and gaining net new customers, our presenters and panelists will discuss strategies for identifying and capturing new target audiences, post-pandemic campaign planning and measurement, and innovative ways agencies and advertisers are standing out. Register today! |
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"Protect your client's brand and reputation so they are not ruined by Fox News' gross mismanagement, volatility, and extremism," says letter to media buyers. Read the whole story |
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One effort, from SS+K, is designed to get New Yorkers excited about the city's future. Another, from Pereira O'Dell, features locales within Central Park. Read the whole story |
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