Data showed non-Clorox consumers were shopping in places "different from where we were typically selling our products," says company VP. Read the whole story
"People love licensed products, and when done well, they really do help elevate the brand," Toyota's Lisa Materazzo tells "Marketing Daily." Read the whole story
That's one of three videos in which actors discuss more than 700 chemicals prohibited as ingredients in organic food, farming and textiles. Read the whole story
Innovid surveyed marketers and consumers to better understand their respective sentiments toward the identity landscape. Explore the findings to learn why there's a growing need for a forward-thinking identity approach that puts transparency and privacy first. Click for more
Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. Read the whole story
The new company, dubbed Dotdash Meredith, is expected to reach an unduplicated online audience of about 175 million per month. It will combine Meredith's ... Read the whole story
The ad, from Erich & Kallman, takes place in a grade school classroom where kids have high aspirations, and the teacher plays dream killer. Read the whole story
Google's postponement of the inevitable means you can take a breath - and then quickly and smartly determine the best ways in which to move forward in a cookieless world. Click for more
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