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| Jones' blend of humor, authenticity and relatability will help the automaker to tell its unique story, says Mitsubishi's Kim Ito. Read the whole story |
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| While revenues are still declining, the subscription-based company is trying on some new fashion tactics. Read the whole story |
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| Panera-themed, possible gift items include everything from sweat suits to doggie items like a branded leash and scarf that reads "Here for the breadcrumbs." Read the whole story |
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| Compelling content is an important, if not the most important, measure of brand performance. How can storytelling revitalize your content marketing strategy? In the State of Marketing Report, explore the top content priorities and learn the latest marketing trends from leaders at Sony, Frito-Lay, Nespresso, Goodwill Industries International, and Mondelez. Click for more |
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| Consumers who score one of the 50 free doormats released daily on a first-come, first-serve basis get to gift their favorite package deliverers. Read the whole story |
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| The two brands will collaborate on a clothing collection as well as a Malbon Golf-themed 2024 Lexus GX. Read the whole story |
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| The brand's take on the trend includes a Cheez-It beanie, socks and fuzzy blanket, and a box of "Extra Toasty" Cheez-It flavors. Read the whole story |
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| By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost's 10th annual Marketing Politics we follow the money. Join political marketers and operatives in DC at MediaPost's Marketing Politics conference on 1/18 to learn more. Click for more |
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| Rationalizing investment in these fast-growing networks is still far too tricky for advertisers. Read the whole story |
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| Astonished shoppers encounter an apparently live, doll-size Guillermo in the toy aisle. Read the whole story |
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