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"We want to wear our rugged capabilities a little more on our sleeves," Honda's Ed Beadle tells "Marketing Daily." Read the whole story |
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Crocs is riding high on the world's new love of all things comfy, while DSW is struggling with consumers' growing disinterest in dress shoes. Read the whole story |
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The clothing line, which was in development before the pandemic hit, was designed to better serve a growing customer base. Read the whole story |
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Progressive financial services organizations have started to focus more on the customer. This shift makes good business sense as focusing on customers can lead to higher satisfaction, increased engagement, longer relationship tenure - all resulting in business growth and long-term value creation. Join Neustar's webinar on 10/28 at 1pm EST to hear how other financial services organizations have used unified analytics to shape the customer's journey, improve customer lifetime value, and more. Register here |
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Ferrero says its four-flavor Fruit Adventure version recently became Tic Tac's best seller, so it's adding to that line with Big Berry Adventure. Read the whole story |
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According to a new Hearst survey, one in four Americans are into eating less meat, and 40% of respondents have tried plant-based products. Read the whole story |
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Using "talking" money, the creative emphasizes the ease of digital banking and the ability to do mobile transactions. Read the whole story |
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While 2020 has upended plans, slashed budgets, and added immeasurable complexity, it's time to take back control. Join Oracle Data Cloud's Kelly Owens and Mike Williams on 10/29 at 12pm EST as they discuss the 5 holiday brand safety risks that you might have missed amid the barrage of back-to-back Zoom meetings and work-from-home-induced lethargy. Register here |
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"Roadblocking," is defined as "when an advertising campaign creative is the only brand on a particular page or website." Read the whole story |
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Only four retailers included holiday messaging, and most sent generic blasts, SmarterHQ reports. Read the whole story |
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