MaryEllen Lynch, principal consultant and team leader at IRI, discusses the current environment and how it compares to past crises. Read the whole story
Changes come as Nordstrom continues to follow a different path than most retailers, focusing on its omnichannel strength and building on its customer-service credentials. Read the whole story
"A knowledgeable but witty and energetic olive seemed a great personification of our brand-and so Olivia was born," says Colavita's Elana Iaciofano. Read the whole story
As audiences continue to fragment, advertisers need independent, real-time measurement that spans platforms and screens. InnovidXP delivers a unified view of the converged TV universe through a scalable, cross-platform, tag-free measurement solution. Click for more
AT&T teams with American Academy of Pediatrics for online tool assessing if kids are ready for the responsibilities of their own cell phone. Read the whole story
For example: Relying too much on concentric circles when hiring means networks often filled with people just like the person doing the recruiting. Read the whole story
Consumers have many complaints about using social media and trust brands more with their data. Few like to shop via social networks, SimplicityDX reports. Read the whole story
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