Now that Peugeot-owner PSA Group has its hands on the Opel and Vauxhall steering wheels, it intends to drive the brands to a destination that former-owner General Motors had a ... Read the whole story
Meanwhile, JC Penney unveiled "The JCPenney Holiday Challenge," a marketing campaign that encourages customers to make a game out of finding bargains at the ... Read the whole story
How can you partner with the right influencer? Or co-brand with the right company? With real examples from Amazon, Ford, Walmart, and more, this report breaks down data-driven ways to improve your marketing partnerships, affiliates and influencer strategy. Click for more
An approach that combines digital and traditional advertising into a cohesive, well-thought-out campaign is likely to be most effective. Read the whole story
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