Marketing Daily: Panera Reunites With Au Bon Pain; VW Hires Marketing Chief; LG Gets Real For V30

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Thursday, Nov. 9, 2017 VW Hires Agency Executive As Senior Vice President Of Marketing, and more. AdvertisementSubscribe  |  Share »Thursday, November 9, 2017Today's Sponsor: Top Of The News Panera Bread Reunites With Au Bon Pain As Shaich Retires As CEO by Thom Forbes, Featured Columnist

Au Bon Pain, which was sold by founders Ron Shaich and Louis Kane in 1999 so that they could better focus on building Panera Bread, was reacquired by the company ... Read the whole story

Read Now » AUTOMOTIVE VW Hires Agency Executive As Senior Vice President Of Marketing by Tanya Gazdik

Jim Zabel will be responsible for all facets of marketing for Volkswagen of America, leading the development and evolution of the Volkswagen brand. Read the whole story

ELECTRONICS LG Gets Real For V30 by Aaron Baar

"Everybody has a unique story, and this campaign is a way for us to celebrate what 'real' looks like and all of its varying ... Read the whole story

Advertisement AIRLINES Alaska Airlines Targets Californians Post-Merger by Tanya Gazdik

"The objective is to become the preferred airline in the Bay Area," Natalie Bowman, Alaska Airlines managing director of marketing and advertising, tells "Marketing ... Read the whole story

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ELECTRONICS PlayStation Sells VR Capabilities For Holidays by Aaron Baar

"As we move into the holiday season, our marketing campaigns will continue to convey the highly immersive, transformative nature of PlayStation VR," Mary Yee, ... Read the whole story

COMMENTARY It's Time To Change #metoo to #nomore In The Ad World - And Beyond by Holly Pavlika, Columnist

IPG just announced it has a zero tolerance policy in light of all the recent allegations and news reports in the wake of the ... Read the whole story

HEALTH Fitbit Aims To Shift Perceptions With Real Stories by Tanya Gazdik

The campaign aims to increase brand awareness and engagement and drive user acquisition by reinforcing the global impact Fitbit has had, Fitbit CMO Tim ... Read the whole story

APPAREL Posh Gets Sporty: Beckham Signs With Reebok by Sarah Mahoney

The brand says the addition of Beckham will lead to "a bold new Reebok x Victoria Beckham collection" that it expects to debut late ... Read the whole story

Dashing In The Car: Big Lots Gets Real For The Holidays by Larissa Faw

Big Lots is pivoting away from the typical holiday spot that paints an aspirational and often times unattainable holiday image to embrace perfectly imperfect ... Read the whole story

The&Partnership Wins Creative, Media Accounts For Retailer Chico's by Larissa Faw AdvertisementConnect with B2B BuyersGet unparalleled reach to 30MM+ professionals driving results for marketers.Around the NetIntel Inks Deals With Turner Sports, NBAForbesInvestors Sue Outcome Health For FraudChicago TribuneSears, Kmart Face More Bad NewsFortuneBarstool Sports Not Miffed By CancellationBoston GlobeState Farm Assists Chris Paul In Move To HoustonNYSportsJournalism.comAdvertisement © 2017 MediaPost Communications, 1460 Broadway, New York, NY 10036

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