Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, arguing that the companies knowingly misled the public about their products' recyclability. Read the whole story
Infiniti ranks second and Jaguar ranks third in premium and Buick and Subaru rank second and third in mass market, according to J.D. Power. Read the whole story
The electronics retailer is rolling out a new series of ads, with Gram, its tiny holographic spokesperson, offering plenty of seasonal support. Read the whole story
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
Schwarzenegger's duties include appearing in a multiplatform campaign with social media content, sharing seasonal cocktails and his secrets to "elevating holiday moments." Read the whole story
As the streaming TV landscape continues to expand, ad fraud remains a top concern for advertisers. According to our 2024 CTV/OTT study, a staggering 81% of advertisers are worried about ad fraud in their CTV/OTT campaigns, and 25% are very concerned. As more ad dollars shift to streaming TV, the prevalence of ad fraud is likely to increase, making it crucial for marketers to take proactive steps to safeguard their investments. Click for more
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