CEO Bourla sees "a lot of opportunities that probably outweigh the risks" with the Trump administration, like working together on cancer treatments Read the whole story
If you've been to any industry event in the last year, you've probably heard the word outcomes in relation to ad investment and measurement. And it makes sense: in the current advertising landscape, the pressure to deliver on every dollar has never been higher. With so many channels and tactics available, it can be hard for advertisers to determine the most effective strategy to reach their revenue goals and maximize their budgets. Click for more
At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more
Hyundai and Culture Brands aim to deepen the automaker's authentic connection with the African American community, says Hyundai's Erik Thomas. Read the whole story
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