The guide reveals new data on how audiences are engaging with different channels, including CTV, programming trends across streaming and linear, and strategies for securing ROI at the planning stage. Click for more
"Coca-Cola x Marvel: The Heroes" features a new ad, packaging design with 38 illustrations of Marvel characters, and a series of digital experiences. Read the whole story
At MediaPost's spring Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
Right off the top, I got two shocks while watching the Netflix version of "Ripley," an eight-episode series now streaming on Netflix Read the whole story
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