The Fox-owned streaming platform took the top spot on Sprout Social's list of "The Most Mentioned Super Bowl Advertisers on Social Media." Read the whole story
Folks working perilous jobs from airline pilot to surgeon are shown imbibing, until the message comes: "Don't be scared. It's just water." Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
And while online reviews are deemed so important, more than half of respondents (57%) said they rarely or never leave their own HCP reviews. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
Kendall-Jackson Wines' new collection features labels by artist Victor Solomon, who also designed the NBA's Larry O'Brien Championship Trophy, Read the whole story
Fictional NASCAR driver trades in burning rubber to "Ride the 'Dente,": in this case, an oversized Chili's Presidente margarita shaker Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
