"A single agency solution makes a whole lot of sense, particularly as we are clarifying the brand," Infiniti's Phil York tells "Marketing Daily." Read the whole story
Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion). Read the whole story
"I did do the tapeworm diet once and I would not recommend that again," says actor who's posed as "after" in before-and-after testimonial ads. Read the whole story
The pandemic has forced quick serve restaurants (QSRs) to adapt quickly and make the best of disruptive change-and in many instances, that's led to unparalleled innovation. This past year has accelerated the digital transformation of QSRs, compressing years of modernization into months and even weeks. Click for more
A new analysis of QSR social-media strategies shows many don't connect early enough, missing chances to gain attention and engagement with hungry consumers. Read the whole story
Branding pivot is designed to position the 25-year-old dating platform as the "grown up in the room," according to agency partner Collins. Read the whole story
The tech giants have long been dominant in internet advertising. The death of cookies will intensify that, unless efforts to create a more plural internet succeed - which seems likely. Click for more
The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. Read the whole story
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