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| Tuesday, January 14, 2025 | |
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| Purchase of Intra-Cellular will give J&J control of mental health drug Caplyta, which CEO predicts will become a $5 billion annual biz. Read the whole story |
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| The gym chain's new campaign targets people looking to shake off life's lousier moments. Read the whole story |
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| Each design on 1800 Tequila bottles represents "a character on a journey of self-discovery," per the brand. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| AT&T uses the uncertainty of the college football playoffs to introduce its new "AT&T Guarantee" for customer service and network reliability, Read the whole story |
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| MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of ... Read the whole story |
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| The six WWCOTY category winners will go through to the final round of judging to determine the winner of WWCOTY's top award, which will ... Read the whole story |
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| At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| The navigation system can retain an interaction in its memory and recall the dialogue so users can continue conversations and reference information throughout the ... Read the whole story |
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| Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more |
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